In 2008, the Food and Drug Administration (FDA) approved Latisse to treat hypotrichosis of the eyelashes — a condition resulting in few, thin, or no eyelashes. Latisse can make your eyelashes longer, thicker, and darker.
The active ingredient in Latisse is bimatoprost. The FDA originally approved it to treat glaucoma. However, as a common side effect was fuller eyelashes, bimatoprost was adopted by the beauty industry.
Latisse comes in a bottle with sterile brush applicators. To use, you apply it onto the skin along your upper eyelashes each night for several months.
Where do you find Latisse?

You can purchase Latisse from many locations, such as:
- Authorized retailers: Many authorized retailers stock Latisse — including pharmacies, plastic surgery clinics, and beauty stores with the necessary certifications to dispense prescription medications.
- Online pharmacies: Prescription medications like Latisse are available to buy from online pharmacies from the comfort of your home.
- Local pharmacies: Your neighborhood pharmacy may carry Latisse. Pharmacists can guide you on how to use it, potential side effects, drug interactions, and suitable alternatives.
- Healthcare professionals’ offices: Dermatologists, ophthalmologists, and other healthcare professionals may stock Latisse. Plus, they can prescribe it after assessing whether it’s right for you.
Only purchase Latisse from reputable sources to make sure you receive an authentic product.
Need a prescription or refill for male hair loss medication? You can get discreet and expert on-demand care in as little as 15 minutes through Optum Perks. For $29, answer a few questions online and get a treatment plan from a US-licensed healthcare professional. Get started here.
Do you need a prescription for Latisse?
Latisse is a prescription medication. You can’t buy it over the counter (OTC) without a prescription from a qualified healthcare professional.
Which professionals have permission to prescribe medications can differ between states. Possible practitioners who can prescribe Latisse for eyelash growth include:
- dermatologists
- general practitioners
- plastic surgeons
- ophthalmologists
Before prescribing Latisse, a healthcare professional will assess whether it’s a safe and suitable option for you. They may also recommend alternatives.
Latisse is not a treatment for glaucoma.
What is the average cost of Latisse?
In the United States, the cost of Latisse varies depending on the pharmacy and location. Additionally, generic bimatoprost products are often more affordable.
Health insurance plans may not cover Latisse for cosmetic purposes, so check with your insurance provider for specific details about coverage.
Brand-name Latisse
Without discounts or insurance coverage, one 5 milliliter (mL) 0.03% bottle of topical solution can cost up to $200.
With a free Optum Perks Discount Card, you can get the same product for around $171.
Generic bimatoprost
One 5 ml 0.03% bottle can cost around $135 or more.
With Optum Perks, you can purchase it for around $49.
If you need help covering the cost of medications, the free Optum Perks Discount Card could help you save up to 80% on prescription drugs. Plus, you can now get them delivered to your home in as little as 3 days. Search for your medication here.

Free prescription coupons
Seriously … free. Explore prices that beat the competition 70% of the time.
Get free cardWhat can you use instead of Latisse?
A healthcare professional can advise you on the best Latisse alternatives for your needs.
Glaucoma alternatives
Healthcare professionals do not prescribe Latisse for glaucoma.
The following medications are FDA-approved for the treatment of glaucoma:
Prostaglandin analogs
These medications help reduce the pressure inside the eye by making the drainage channels in the eye more efficient. These include:
- latanoprost (Xalatan, Xelprost, Iyuzeh)
- bimatoprost ophthalmic (Lumigan, Durysta)
- travoprost (Travatan)
- tafluprost (Zioptan)
Carbonic anhydrase inhibitors
By suppressing an enzyme called carbonic anhydrase, these drugs limit fluid production in the eye to prevent the pressure from getting too high. These are: dorzolamide (Trusopt) and brinzolamide (Azopt).
Laser treatment
Many types of laser treatments for glaucoma target specific causes of the condition:
- Iridotomy: This involves creating a small hole in the iris to promote fluid drainage.
- Endocyclophotocoagulation: This procedure involves treating the ciliary body, found between the iris and a layer called the choroid, to help your eye regulate fluid production more effectively.
- Micropulse transscleral cyclophotocoagulation: This involves treating the eye’s outer wall to manage fluid production.
Surgery
As with laser treatments, surgeries treat different parts of the eyes to improve glaucoma:
- Surgical iridectomy: Removes part of the iris to help fluid drain better.
- Glaucoma drainage device: Involves implanting a small device to help drain excess fluid and reduce eye pressure, especially when other surgeries may not work as well.
- Lens extraction: Removes the cloudy lens of the eye to improve vision.
Glaucoma is a serious eye condition. OTC products are not a substitute for prescription treatments. However, some OTC products, like eye drops, may improve symptoms such as dryness.
Eyelash growth alternatives
The following treatments may help with eyelash and eyebrow alopecia:
- triamcinolone acetonide injections (Zilretta, Kenalog-40)
- topical corticosteroids like fluorometholone gels (Flarex, FML)
- topical minoxidil (Rogaine)
- laser therapy with light-emitting diodes (LEDs)
- hair transplantation
Some eyelash growth serums and enhancers are available without a prescription. However, their effectiveness and safety profile can vary.
Alongside prescription medications, beautician treatments like eyelash extensions can also help make your eyelashes appear thicker and longer.
Summary
Latisse can help your eyelashes grow and make them look thicker and darker.
You can purchase Latisse from authorized retailers, online pharmacies, local pharmacies, and some healthcare professionals’ offices — but you will need a prescription.
Download the free Optum Perks Discount Card to save up to 80% on some prescription medications.