Eyelashes have practical purposes — providing a physical barrier between the internal and external eye, protecting the eye from debris and dust, and acting as a sensor for objects nearing the eye, initiating a reflexive blink.
The beauty industry and the media often promote long lashes, with many people choosing eyelash extensions and false eyelashes to get their desired look. However, these options may not suit everyone.
Using adhesive false eyelashes and extensions can sometimes cause adverse reactions, particularly if you have skin or eye sensitivities. They also require regular care and upkeep, and some people prefer not to use them.
Latisse aims to provide a solution in these cases, as this product may create fuller and longer lashes.
About Latisse and insurance
Eyelashes have a growth cycle consisting of three phases:
- The growth phase, or the anagen phase, is when the hairs grow. This phase takes around 4–10 weeks.
- The transition phase, or the catagen phase, is when the hairs stop growing but aren’t ready to shed. This phase can last 2–3 weeks.
- The resting phase, or the telogen phase, is when the lash naturally sheds, and the cycle prepares to begin again. This phase can last 4–9 months.
Although experts are unsure of exactly how bimatoprost (Latisse) works, they believe it increases the number of hairs that grow during the anagen phase and increases the phase duration.
Latisse and insurance
Insurance may cover this prescription medication if it’s medically necessary and if you have outpatient prescription medication coverage. An insurer may request a medical report or doctor’s letter confirming you need the medication for a documented medical condition.
Health insurers won’t typically cover the costs of bimatoprost (Latisse) if it’s not medically necessary.
Medical conditions and Latisse
Doctors and other healthcare professionals may prescribe bimatoprost (Latisse) to treat conditions like:
- hypotrichosis, a congenital disorder resulting in diminished hair production
- trichotillomania, a form of obsessive-compulsive disorder (OCD), when people compulsively pull out their hair
- hair loss due to other medications, like those people take in cancer treatment
Bimatoprost (Latisse) can help grow and thicken lashes, with a study showing that you can increase lash thickness, length, and darkness, with significant changes at weeks 8, 12, and 16.
What are the out-of-pocket costs you can expect to spend on Latisse?
Bimatoprost (Latisse) prices vary. If you have health insurance covering the costs, you may only have to pay a copayment of coinsurance.
With an Optum Perks Discount Card, prices run from around $30 for a 3-milliliter (mL) bottle to around $49 for a 5-mL bottle.
If you need help covering the cost of medications, the free Optum Perks Discount Card could help you save up to 80% on prescription drugs. Follow the links on drug names for savings on that medication, or search for a specific drug here.